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The biggest riser already on the charts was progressive news site Raw Story, which climbed eight spots to 37th place on the back of a 24% month-on-month traffic increase to 33.2 million. The contraction is particularly pronounced among the top ten US news sites by traffic, where eight publishers saw visits drop compared to July. Going the opposite direction, however, was the US outpost of fellow British publisher The Sun (22.2 million visits), which dropped 15 places to 50th on the back of 34.9% month-on-month and 65.1% year-on-year traffic declines. Athlon Sports (up 218.4% year-on-year to 35 million) was the fastest riser in the ranks of the top 50, jumping eight places to 33rd on the back of 18% month-on-month traffic growth, the second most growth of any publisher in the top 50. Also possibly reflecting interest in the US presidential election, the fastest monthly growth among the top 50 was seen at Real Clear Politics, where visits were up nearly 40% compared with September. Among the broader top 50 news sites in the US, sports news site athlonsports.com (34.7 million) continued its reign as the fastest-growing publisher, nearly quadrupling its web visits compared to October 2023.
Fastest-growing was long-standing sports publisher Athlon Sports, which entered our top 50 for the first time in 33rd place (35.9 million visits, up 962% year-on-year). People meanwhile retook fifth place following its strong growth, with Yahoo Finance (154.4 million) falling into seventh. MSNBC (29.2 million) increased visits by 66%, NBC News (128 million) by 62%, Axios (40 million) by 54% and The Atlantic (28.2 million) by 52%.
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Traditional hard news and politics sites saw the largest web traffic growth in November amid the 2024 US presidential election. November was a big month traffic-wise for many US news websites helped by the 5 November presidential election. Among the 50 most-visited news sites in the country only 11 grew their visits month-on-month in December. The BBC saw the fastest growth among the ten most-visited news sites in the US, followed by People magazine (158.6 million, up 14%) and the most-visited publication overall, The New York Times (494.4 million, up 12.2%). Among the broader top 50 by far the greatest year-on-year growth came at Athlon Sports (41.4 million), which registered an 854% increase in visits compared with the same month last year. The AP was the fastest-growing top-ten site compared with February 2024, increasing its traffic by 76%, followed by the BBC (up 30%), People (7.1%) and The New York Times (452.4 million, up 6.4%), which remains the most-visited news site in the US.
The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place. NBC News was up 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million, putting it in tenth place. The BBC and NBC News saw the most traffic growth among the ten biggest news websites in the US in September, according to the latest Similarweb data. Ten news websites saw their monthly visits decline by 40% or more in November compared to a year earlier, according to the latest data from Similarweb.
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The only sites to see visits decline month-on-month were the US website of the UK’s The Sun newspaper (37.1 million) and Athlon Sports (27.5 million), which both dropped 3%. All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb. Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June.
The New York Times remains the most-visited news site in the US, followed by CNN (351.5 million) and Fox News (272.8 million). The AP’s consumer-facing website has seen “a lot of audience growth” since it relaunched in June 2023. It was followed by India Times (26.8 million visits, up 82% year-on-year), one of several Indian publishers to climb up the rankings in the past year. Other notable month-on-month gainers included Axios (32.3 million, up 33%), CNBC (113.2 million, up 30%), Newsweek (96.6 million, up 25%) and Zero Hedge (26.3 million, up 13%). The news agency was banned from presidential media briefings after refusing to rename the Gulf of Mexico the Gulf of America and a legal dispute is continuing.
Similarweb generates its traffic data by applying machine learning and modelling to the statistically representative datasets that the company collects. “Maybe it’s not in the millions, but there are in the tens of thousands that have posted on Moltbook and that’s quite a lot of traffic for something that is new and exciting like this,” he said. Visits to the Gannett-owned site were up by 32% year-on-year to 151.4 million – echoing its year-on-year growth rate last month.
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- Among the top ten news sites by US traffic People magazine again saw the most year-on-year growth in August, having also been the fastest annual growers in April, May and June.
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