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The biggest increases were at The New York Times (up 9% year on year to 474.5 million visits) and CNN (up 14% month on month to 356.7 million). Many of the biggest news websites in the US moved back into growth in June, according to the latest data from Similarweb. The biggest decline in the top ten was at syndication website MSN, down 10% month on month and 38% year on year to 145.2 million visits in fifth place. The BBC was up 27% month on month and 19% year on year to a total of 118.6 million visits in the US in September, making it the eighth biggest site by this metric.
Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June. September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits).
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Fox also lost approximately 1% of its US web visits in October compared with the month before. British news site The Independent (34.8 million), which claimed in November to have become the biggest British-born news site in the US according to Comscore data, also notched 70.4% year-on-year growth. All but one of the ten most-visited news sites in the US, and almost four in five of the top 50, grew their visits compared with September. Most of the top newsbrands in the US saw web traffic growth in October following two months of declines. Year-on-year the fastest-growing top ten news site was the AP, which saw 162.5% more visits in November 2024 than it did in the same month in 2023. Most of the ten most-visited news sites in the US benefitted from the November surge, with The New York Times (528.6 million, up 11% month-on-month), USA Today (203.5 million, up 9.8%) and CNN (460 million, up 8.2%) all notching notable gains.
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Further down the rankings The Daily Beast was the highest debuting publication, entering the top 50 at 39th place after seeing traffic rise 22% month-on-month to 30 million. Mail Online remained steady at ninth place with 122.2 million visits while Google News (120.8 million) jumped three places to tenth despite losing 4% of traffic month-on-month, displacing Newsweek (115.7 million) from the top ten. But in August People.com (162.6 million visits) and Yahoo Finance (162.8 million) were the only top ten sites to continue growing their traffic, by 3% and 2% respectively.
- The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).
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- Month-on-month, however, all but one of the top ten saw traffic rise in March compared with February.
- Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year.
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Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%). In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million. Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row. Visits to the UK publisher’s site were up 29% month-on-month to 24.3 million, making it the second-fastest growing news site in the US, according to data from digital intelligence platform, Similarweb. Newsweek was once again the fastest-growing news website in the US in June 2023, notching 15% month-on-month growth to 110.2 million visits.
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The biggest month-on-month decline was seen at NBC News, dropping 30% to 67.7 million visits. The New York Post (down 33% to 97.7 million visits) and USA Today (down 32% to 125.4 million) had the second and third biggest year-on-year declines within the top ten sites in October. In total 35 sites saw month-on-month decline, with Variety decreasing the most (down 22% to 17.4 million visits), followed by The Sun (down 16% to 21.9 million) and US News (down 14% to 19.6 million). Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million. Datasets are based on direct measurement (i.e. websites and apps that choose to share first-party analytics with Similarweb); contributory networks that aggregate device data; partnerships and public data extraction from websites and apps. Similarweb generates its traffic data by applying machine learning and modelling to the statistically representative datasets that the company collects.
